Google was once only a simple search engine – now it is much more!. When it became the biggest phenomenon of this time, providing you with information about anything on your fingertips, it also became a brand offering a number of other services making life more convenient than ever before for everyone. So, if you know how to use Google Calendar for business management, it is going to make things easier for you and save your valuable time.

One of the major issues for small businesses is the technological advantage large organizations have over them due to availability of funds. Technology is essential, but it is not always affordable for small businesses. This can be a major weakness in your business operations. Many companies are coming up with economical methods of making technology available for small business owners.

If you are a small business owner, Google Apps are what you need to cut back your costs of technology. Google is offering seven basic applications for business owners that are easy to use but powerful. These include Google Docs, Google Alerts, Google Readers, Google Groups, Google Voice, Google Analytics and Google Calendar for business use.

Google Calendar – How it can Help You

Google Calendar is a powerful time-management tool that helps you keep your schedule in control during busy business life. It also enables the business owners to track employee appointments and sharing appointments with staff when needed. If you have a Google account through Gmail, it offers you Google business calendar free.

It provides you with a number of advantages that can help you in organizing your business in a better way and increase your productivity by simple means. Here is a list why Google Calendar is essential for you if you are looking for increased productivity:


The major purpose of this application is to organize your schedule to better suit you. You or your employees can insert their appointments, make notes about them and set a suitable location. This can be helpful to track employee activity. Since the calendar can be shared, it also helps in scheduling meetings and conferences at a suitable time for all employees.


Another advantage of Google Calendar is that you can create a number of different calendars for different purposes and color-code them accordingly. You can share these calendars according to your suitability with people you want to; your family, friends, colleagues or everyone.


Google Calendar is compatible with mostly all other major calendars such as MS Outlook or mobile calendar applications. As long as you have an internet connection on your device, Google Calendar is accessible from any available platform. This is important for employees who travel frequently and also enables them to access their calendar after office hours.

Appointments and Website Calendar

Appointments can also be made conveniently. By using Google Calendar office hours can be arranged that suits both the employee and the client. Sharing the calendar with client can simplify making an appointment without a number of unnecessary calls and save time remarkably.

Google Calendar can also be shared on websites online, which helps you in sharing and scheduling any upcoming public events with your clients and handling payment reminders.


Google Calendar has the option to notify you prior to any upcoming events. You can receive notifications through texts, emails and pop-ups at a pre-decided time before any appointment, so even if you forget to check your calendar, you will not miss any important appointment.

Keyboard Navigations

Google Calendar can be navigated through a keyboard using a number of shortcut keys. You can select the day view, week view, month view, customized view or agenda view by using the d w, m, x and a keys respectively. Similarly, other shortcut keys are available to make the calendar as efficient as possible.

The calendar also offers the option for setting a series of repeat events for a specific or infinite time period to appear automatically. And the best part is that the application is completely free so you don’t need to worry about the cost at all.


Google Calendar is a very feasible option for small business and individuals to organize their daily activities, which is imperative. By using Google Calendar small business can save and manage their time efficiently.

It helps everyone associated with an organization stay on the same page and coordinate with each other. It also provides flexibility of arranging work hours and communicating any changes in schedule effectively to the concerned people in no time at all.

All in all, you can use Google Calendar for business purposes and keep your costs in check.


  1. I am using google calendar presently. I have a business calendar on it. What is the advantage to going to Google Calendar for business and if I do will my other personal calendars be on it or will I have to have two Calendar apps on my phone/ipad?

Speak Your Mind