Competition exists in business everywhere. There will always be companies who have more clients and better sales revenue than you do. So, it is important to set your organisation apart from opponents, even when you sell similar products. You can start with reconsidering your brand’s packaging labels.
Labels are essentials
Many businesses devote their time and money on advertising. However, billboards and television commercials may not be ideal, as they are costly investments. It is best to promote and create public awareness through efficient product labelling. Since they are already in the marketplace, it will be easier to attract or lure potential consumers to try them. Moreover, they carry facts and information which can contribute to higher purchase success.
Creative labels for better results
The purpose of labels are to entice consumers to pick-up your item upon first glance. If the name, logo price and other information have wrong placement, they will most likely move on to another item which passes their standards. So, it is also essential not to only utilise labels, but to use them properly.
To effectively use them, some design elements of a great product label include:
- Colour palette – Colour is one of the most powerful elements of an appealing design. When an individual walks down the aisle of the supermarket, the hue of the label can immediately draw him or her to pick-up an item, even when it’s not on the grocery list. So, it is important to choose the right palette for easy visibility and attraction. Also, consider having a brand colour for your company as colour association branding can immediately differentiate your products from others. For instance, soda giant Coca-Cola uses red while their competitor Pepsi utilise blue. Both companies use different colour schemes to subconsciously help consumers in associating those colours with the brand.
- Images and fonts – Pictures can tell a thousand words, but a pixelated logo or other image can convey the wrong message. Any photos used should be set in the right resolutions to ensure they are readable. If you are going to use a picture from the internet, make sure you have a permit to use it for your label. Buying stock photos online can be an alternative, as most can be used for marketing purposes. However, it is recommended to still read the license agreement and it should also be note that other companies may have also bought the image. As for the fonts, don’t settle for Times New Roman or some other Windows font. There are many different fonts available online which can be used for free. Keep in mind, the font should be easy to read.
- Label materials – No matter how creative the design is, poor choice of label material can negatively affect the overall concept. Before drafting the design, consider the colour and type of paper. If you are going to use coloured images, always stick to clear or cream coloured papers as they can make the graphic design pop up more.
Competition today is more aggressive than ever before. Make sure you apply the necessary steps to ensure consumers consider your organisation’s products over the competitor. Expensive advertising forms such as billboards, flyers and television commercials may not be necessary as repackaging can be enough to draw the attention of potential clients. So, re-examine your labels and consider these smaller design changes for better sales results.