Social media marketing has a number of benefits for businesses, bloggers and entrepreneurs. While many use it to directly market products and services, it is an outstanding way to expand the audience for your blogs as well. By promoting your blog posts through social media, you can discover new audiences, tap into the following of your competition and find out more about exactly what your readers are interested in. The process is simple. All you need is a little time and the appropriate social media accounts.
Ideal Platforms for Different Post Types
When it comes to making the most of your social media marketing, choosing the appropriate platform for your posts is essential. Depending on your post type, these social media networks will work best:
- Text: When it comes to articles and general blog posts, Twitter is an outstanding platform. With its fast-paced, interactive nature, it is easy to put your article in front of thousands of potential viewers. If you are targeting a business or professional audience, LinkedIn is a great choice as well.
- Infographics: When it comes to posting images, artwork or other visual media, Facebook offers a platform with increased flexibility. This ensures that your images will be easy to view and look great. If posting images on Twitter, be sure to upload them directly through the site to take advantage of in-line previews.
- Video: Video content can be trickier to promote. Currently, YouTube and Facebook are your best bet for increasing exposure and ensuring that your video is easy to view and share.
Blog Post Marketing Basics
With an idea of where to promote your posts, all that is left is to start the process. The most important part of effective post promotion is determining your target audience. Though you could just post randomly, targeting your efforts will improve results greatly. Fortunately, finding potential candidates is simple depending on your platform:
- Twitter: This is by far the easiest network to start your promotion. By searching popular hashtags and creating lists, you can quickly generate plenty of possible followers. Including popular hashtags related to your niche or post can increase visibility with a little research. An alternative method is TweetChats, these hashtag driven conversations are exploding in popularity and are a great way to gain followers for future post promotions.
- Facebook: Using Facebook Pages and built-in analytics, it is possible to build a powerful post promotion platform. Promoted posts offer increased visibility in the early stages of your efforts to help get started. By joining Facebook Groups within your niche, you can share your posts and build a following as well.
- LinkedIn: One of the best ways to promote your posts on LinkedIn is to start your own LinkedIn Group related to your niche. This offers instant authority and allows potential readers to find you, communicate and share your posts. Cross-posting to other groups can speed up the process as well.
Social media offers affordable and effective ways to market your blog posts and increase your audience. With just a few minutes a day, you can increase traffic to your blog or site substantially. These best practices and tips offer simple ways to get started with social media marketing. For further information, consider this guide from Heidi Cohen.
About this Author: When Mary isn’t busy reviewing interactive marketing solutions in and around the Chicagoland area, she is covering a wide range of marketing topics to keep her readers happy and informed! Outside of work, she is an avid reader and enjoys spending time on the lakefront!
Speak Your Mind