In the business world, it’s not always as simple as buying a radio or television ad and bringing in the sales. Sometimes, you have to get a little more creative and get out there to reach your customers. Guerrilla marketing is a method of marketing that aims to get people’s attention by using out of the ordinary marketing techniques. Here are three guerrilla marketing techniques that you can try out for yourself.

Have a Contest

One of the most effective strategies that you can try is to have a contest. When you have a contest with an attractive prize up for grabs, you can generate some serious interest. Many people will go out of their way for the chance to win something that you are offering. You could promote the contest through your social media profiles if you want an inexpensive way to get the word out. The contest could be for something as simple as “Liking” your Facebook page or for guessing a number. The details of the contest aren’t that important, but being able to drum up interest for your business is critical.

Tracking Your Prospects

One of the best ways to reach customers is to keep track of who you are interacting with. For example, you could have a form on your website that makes it possible for people to sign up for a newsletter or mailing list. You could have a guest book in your brick-and-mortar store. Even having your sales people simply get contact information from customers they are interacting with can be a great way to track who you’re dealing with. This list of people represents individuals who are already interested in what you have to offer. You can then send out special offers to these people and many of them will end up buying as a result.

Start a Grassroots Campaign

If you can pull it off, this is one of the most effective guerrilla marketing techniques. With this approach, you make it look as though a grassroots movement is swelling up in relation to your products or services. Creating fan pages or communities and getting other people to interact can be one way to get this started. Some companies have made viral videos on YouTube to help with this process. If people see that you’re trying to manipulate the perception about your products, then this will not end well. However, if you can make it work, you could benefit greatly from the exposure.

Jennie is a marketing consultant, author and part time blogger.  She recommends visiting for performance based dental advertising postcard design. To begin elevating your dental marketing efforts to new heights, view their website today.

Facebook has become one of the most widely used social networking sites, having an astonishing large and still growing number of users. Facebook has almost 60% of the entire market share of social networking sites. With such rapid growth, it is one of the most lucrative platforms for small businesses to focus their marketing efforts. If you are wondering how to setup a business Facebook account, a guideline is provided for you.

Before starting, you must remember that Facebook is a platform to create relationships with your potential customers, not making direct sales. The whole point of social media marketing is to initiate a communication process with your direct customers, encouraging their feedbacks and insights. It may be easy to create a Facebook business account, but using it properly is very important.

There are two options for business owners to start their Facebook business accounts.  If you don’t have a personal account on Facebook and don’t want to create one either, you can directly create a business page through the Facebook login homepage, you will only be required to select the option “create a Facebook Page” or “create a Facebook Ad.”

However, if you do have a personal account on Facebook which is advisable, you cannot create a separate business account; your account has to be associated with your personal profile. You can create a Facebook business account by signing in through your personal account.

“Create a Page” option can be reached in two ways. First, you can visit an existing page and scroll down to the bottom where the option is available. Second, you can go to your personal homepage and scroll down to the bottom and click on the “Advertising” option. Once the advertising page opens, you can select the “Pages” option and click on the “Create a Page” tab.

Getting Your Account Started

Now you can set up a business Facebook account properly. You may need to go through the following steps to make sure you have completed all essential requirements:

  • Facebook offers six basic business classifications. You should select the one that is well-suited to your business. Although your audience will not be able to view how your business is classified, it will affect your rank in search results.
  • Once you have classified your business, you will need to select a narrower category for your business.
  • After categorizing your business, you will be required to enter your business name, location and other information. You should remember that once you enter and save the information, it cannot be changed later. In case of any mistake, you will have to delete and recreate your page.

Provide Information

Once your account is started, you will need to fill it with information regarding your business. Don’t share your page with people until you have provided all the essential information and completed your page. You will need to do the following before you share your page with public:

  • Upload a photo. Ideally it should be your business logo or a visual representation of your products or services. Also provide the URL of your official business website.
  • In the “About Us” section, provide a basic, brief description of your business; what you do, what are you offering to customers and how you are different from others. Keep this description concise and informative.
  • After providing this basic information, you can select the “Edit Info” option and add further information. This may include your background, contact details, location, operating timings and a more in-depth description and benefits of your company, products and services.
  • You can also keep adding relevant photos and videos from time-to-time on your page.
  • Now that you have provided sufficient information about your business, you can share your page and invite your friends to like your page. You can also start posting updates about your business and any promotions you might be offering at that time.

Make sure that the information you provide on Facebook is in alignment with any other source of information that the customers may access for example, your company website or your business account on other site. Disintegration in information can affect the authenticity of your message. You should manage your social media marketing through all available means vigilantly.

Keep Updated

Once you have shared your Facebook business account, you will have to update your account regularly. Facebook dynamics change rapidly and an out-of-date account will create a more negative impact. You will have to update latest happenings and your current promotions every day.

You can track the performance of your account through Facebook Insights, which provide you with your progress record like the number of “likes” you received in a specific time period. You can also share information from your other social media account or your blogs on your business page.

How to setup a business Facebook account

Facebook can be a powerful and popular media for promotion of small businesses because it has a wide reach globally and it is free of any cost. Using a Facebook account for business can be very beneficial for creating long-term customer relationships and staying connected with them. For small business owners and entrepreneurs, learning how to setup a Facebook business account is a lesson worth investing their time.

For every small business owner who has a business website or runs an online business, it is important to learn the different demographics regarding the traffic they get on their website. Google Analytics is maybe the most widely used web analytic software because it is user-friendly and free of cost.

If you find it difficult to analyze all the reports you are getting, Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business can be a perfect guide to understanding web reports.

The reason why it is important for you to learn web report analysis is the rising role of websites in business generation, especially for small businesses. It is imperative for you to know who visits your website and what drives them there.

When you design a website, you have a specific goal that you want to achieve from that website. It may be selling more products, providing support to customers or advertising different products of any particular industry or a combination of all. So, you need to track how much of your goals are actually being accomplished through your website.

It is not just your primary goal attainment that you need to track. There are other conversions which you need to record, for example if you have a website to sell product you can track the traffic of “Add to Cart” tab. It may not be your primary goal but if someone is having a cart, they are actually planning to come back and make the purchase later.

9 Reports You Must Analyze in Google Analytics

1.Visits You Get

An essential thing to learn is how many visits your website gets on average. You should also analyze the frequency of visits from a single user. You need to see who visits your website and how many times they do it in a particular time period.

2.Location of Your Visitors

Another thing to analyze is the geographical location of your customers. You can learn how many of these visits are local and global. Depending on the type of your business, it will be really helpful for you to know if you are attracting the right audience for example if you are a local business, you are not likely to gain much from global traffic.

3.The Traffic Source

Where are your visitors coming from? This is an important question to ask especially if you are trying to track the performance of different marketing efforts. You need to determine how much of your traffic is directed to your website through your QR codes, a social media application like Hootsuite, Google Adwords or a direct mail campaign so that you can calculate the ROI on each campaign.


It is also imperative to learn what type of content is popular and drives the most part of traffic on your website. If you analyze that the content you actually want people to review is the least visited, you surely need to make some changes immediately.


The amount of time each visitor is spending on your website is important to track if they are staying long enough to get sufficient information or just being redirected there accidently. It will help you determining whether your content is relevant to your keyword and interesting.


The depth of each visit determines how many pages a visitor is opening on your website during one visit. It helps you in understanding if your visitor is exploring your website thoroughly or not.

7.Return Customers

You should also determine if you are regularly getting customers returning to your website or not. Return customers indicate the effectiveness and relevance of your website and shows that your desired audience finds your website helpful to their needs.


Keywords customers used to get to your website tell you what they were looking for when they reached your website. Well-chosen and relevant keywords are necessary to drive the relevant traffic to your website instead of unnecessary traffic.

9.Bounce Rate

Bounce rate is the amount of traffic that arrives to your website redirected from another source and leaves immediately from the landing page. Bounce rate will help you determine how many of your visits were actually valid.

10.Google Funnel

Google Funnel reports indicates how many pages your visitor opened before landing on the page you wanted them to open as your main goal. This can help you in determining whether your targeted page is prominent enough or not.


A small business owner must be able to answer the question “who is visiting my website” if they want to know if their website is serving its purpose or not. Knowing the demographics of your website visitors can be beneficial for a small business.

Google Analytic, a free web analytic tool by Google Apps has made it much easier for small business owners to track their website traffic without being a web expert.

Portray a “Big Company Image” for Your Small Business

Marketing expenses for your small business can take up a big portion of your budget if you don’t look for creative ways to promote yourself. If wisely used, email signatures can turn out to be a highly effective marketing tool for your small business and it can also give a highly professional look to your business. It is very important for you to learn how to create a professional email signature for all your business emails.

Why A Proper Business Email Signature is Important

As a small business you need as many low-cost marketing tools as you can find. Luckily there are now a number of marketing tools and apps available in the market, most of them free of cost. These marketing tools include QR codes, Google Places, and several social media marketing opportunities. Business email signatures can be added to this list of free marketing tools that provides everyone with a chance to reach you easily.

Having a professional email signature for your small business can often portray the image of you as a large business. The email signature allows you to convey some part of your personality which you should try to keep professional. It is an easy way to connect to your clients and potential customers on a large scale without spending any big bucks.

How to Create a Business Email Signature

Creating a business email signature is an easy, three-step process. Here is what you have to do:

  • Create a signature on a word processing document as you wish to make it appear. Anything you want in your signature should be included there.
  • Sign in to your business email account and check “Tools”, “Options” or “Preferences” sections for “Personal E-mail Signature” option.
  • Paste your signature from the document to the area provided and save it.

Now you have an email signature for your emails. Before sending it to a professional connection, check it by sending it to yourself. Also send it to a few friends and family members to check how it appears on their emails.

You can also take help from a number of email signature designing companies available online especially if you are planning to include image or graphics.

What Should be Included in Your Signature

Before you start creating a signature, you should know some basic business email signature etiquettes about what should or shouldn’t be included in the signature to keep it effective and professional. Here is a list of what you should definitely add to your signature:

  • Your name  and your company’s full name
  • your phone number
  • your email address
  • website URL
  • links to social media profiles of your business

A company logo, graphic or picture can also be added to your signature, but only if it is very necessary. Graphics take a lot of time to load, are usually considered as unsafe content and remain hidden. If you wish to include the image, make sure to optimize it first.

You can also send link to your Skype and IM but only if you want all the people to contact you through it. Remember, email signatures are for everyone you ever contact.

Some Do’s and Don’ts of Email Signatures

Here is a list of few things you may consider when making an email signature:

  • Keep the lines to a minimum number; usually the standard is four lines.
  • You can add more information in one line by using colons (::) or pipe (|) to separate the information.
  • Keep the text format simple. You can add a little color to promote your brand but keep it to minimum.
  • Add only ONE preferred phone number and email address.
  • Only add those social profile links that are strictly business-related.
  • Don’t include your mailing address. Not everyone needs to know that.
  • Don’t include a vCard. It may be okay for the first time but gets irritating in repeated communications. Also, not everyone will actually know what it is.
  • Avoid using a quote. It might be perceived differently by everyone.
  • Avoid legal disclaimers if not absolutely necessary.
  • Update your signature on your mobile devices if you use them for sending emails regularly.
  • Take care of HTML formatting and check it with as many people as you can.
  • Re-confirm the necessary things you are obliged to include in your email signature by government standards or you can be fined a charge.
  • Don’t add your complete work profile or a list of contact numbers. It is not your resume.
  • Use proper punctuation and capitalizations. Remember, you are a professional, not a three-years old.
  • Only add a professional made logo, not anything vague. It portrays your company image to your connections at the first glance.
  • Make sure the signature looks complete even without the graphic you have added, in case it does not open due to security.

Business Email Signature Examples

Some worst and best business email signatures are added below for your review:

The Best Ones:

And the Worst Ones:


After taking a look at the above samples, you can well understand how your signature can create your image in the mind of your contacts. Your email signature should be professional; it should not scream “small business”. It is advisable to get it created by a professional design company. A little investment on email signatures can prove to be a great marketing strategy.

Gone are the days when you could just name your small business on your instinct; a lot more thought goes into naming a business nowadays. A name is the most important element of any business branding strategy. Coming up with a company name idea is not a straightforward task; a company name can easily make or break a business.

It is necessary for entrepreneurs to pick good small business names carefully. Your name says a lot about your business and may have a number of different perceptions associated with it. Before you start selecting the name of your company, it is very important to understand your target audience. The demographics and psychographics of your audience play a very important role in making your business name a success.

Attributes of a Winning Business Name

Following are some attributes that your business name should essentially have in order to make it appealing and successful:

  • The name should be short, easy to spell and memorable. It should be easy for people to remember or name and recall it at the slightest cue.
  • The name should have a positive meaning for your customer, both literally and emotionally.
  • It should be easy to visualize an image when you hear the name. Visual cognition is the most important factor that helps in making a name memorable.
  • A name should be aesthetically pleasing to everyone. It should generally hold a positive perception in your target audience’s minds.
  • It should be unique. It should help you from distinguishing your business from other industries and all your competitors in the same industry.
  • A good business name has to portray an image of your business, the way you want it. It should say something about your business purpose or function. It can also be a portrayal of your business benefits,
  • A business name should not be technical. It should be understandable by all of your target audience easily.
  • A business name should be suggestive of your business functions or industry
  • A business name should be transferable in two manners; across product categories and across geographic boundaries. Your business name should not restrict you to a particular product category for future expansions. If you plan to operate globally in the future, your name should be understandable and likeable across different cultures and countries.
  • The business name should be available, legally and competitively. If you are planning to have an online business or a website, it should also be available for domain names and URLs. Make sure it is search-engines friendly if you want it to be looked up frequently on search engines like Google Places.
  • The name should be flexible such that it could be updated over the time; avoid using years or dates or technological names that get obsolete quickly.

Once you consider all these attributes in your business name, you are likely to come up with a name which will be perfect for your small business. However, taking note of so many things while coming up with a name might seem overwhelming to you.

How to Select the Perfect Name

For those wondering how to pick a good business name, here is a step by step process you can follow to get some small business name ideas in a helpful manner:

1.Know Your Naming Objective

Your company name has to convey a distinguishing feature about your business. Determine the objective of your name first. You have to analyze what is the first distinctive image you want your customers to have about your business.

2.Search for a Name

At the initial stage you can note down as any name as you like. You can ask your friends, family, employees and potential customers about any likely idea for a business name that they find suitable. Any random name you find meaningful and appealing at this stage can be noted for further screening. With a business name, you never know how a different, unique idea could be monumental; look at Apple.

You can name your business on the name of a person, place, animal, occasion, fruits or any other thing that exists, if it somehow acts as a metaphor for your business. You can also select your name based on an adjective quality of your business that you want to portray as the most important one.

Your name can also coin a new, meaningful name that is not an actual word; Intel is short for intelligent electronics. You can compound two or more different words or prefixes and suffixes to create a new unique business name.

3.Hire a Professional Name Generator

Naming your business is one of the most important decisions that need to be taken when starting a business; a name is for lifetime. This is one aspect for which it is highly advisable to get help from professional naming experts though it may be a bit costly.

A number of different small business name generators like WordLab, are now working online, helping small businesses to select good names for their business at relatively reasonable prices. Selecting a name is a complex process and you should invest on it in a considerable manner initially to avoid any legal dilemma in the future.

4.Check the Availability

Screen all the name s you are considering to check whether they are available legally and competitively. Check with that trademark authorities to ensure your business name does not infringe any other business’s trademark. This can create a lot of legal complications for you in the future and can cost you a lot more than hiring a trademark attorney initially.

5.Test Your Name

Once you have narrowed down your list of names to two or three best names, you can see which one suits your business functions better. You can also check it with a focus group of your potential customers to check whether their perception of the name matches your initial naming objective and whether it evokes positive connotations for your audience.

You should also check how well it suits the aesthetical needs of your customers. If you are planning to advertise on telephone or radio, see how it sounds first. You can ask your family and friends for suggestions.

A good company name should also fit well with your company logo, any jingle or slogan you are planning to create and is available for a domain name.

6.Choose the Best One

Once you have checked for all the attributes that a good name should have, select the one that matches your needs perfectly and fulfills all requirements of a good business name. This is now your business identity so start promoting it in a positive manner at every possible occasion.


Selecting a name for your small business is one of the most difficult and crucial decision entrepreneurs will have to face when starting a new business. A name is a very important marketing tool, the very first aspect of your business that your audience encounters and can leave a very strong image in their minds.

A lot of thought is essential before you come up with a name for your company. There are certain attributes that a name should have and then there are legal restrictions that need to be handled before you can finally select a name.

You can take help of as many people as possible but hiring a professional naming company is still advisable when it comes to naming your business. Also, test your business name with as many people as possible before getting it registered.

Social Networking media has become a life altering phenomenon in a very short period of time. While it may have its fair share of negative uses, it provides a great marketing and communication platform for business owners. It is very important if you are planning to have an online business or creating an online presence for your existing business.

Small business can specifically benefit from this largely because it is a free source. If you are an entrepreneur, you should be interested in knowing how to make a Twitter for a business. Setting up a Twitter account for business is a relatively easy process when it comes to social media usage for business.

You can use Twitter to promote your business and engage in open communication with your customers, talking about new offerings and getting feedback for improvement. Let us take a look on how you can set up Twitter business account within a few minutes:

Setting up a Basic Account

  • Visit and fill out the essential information required on the homepage. This will include your full name, e-mail address and password. If you are creating a business account strictly, enter the proper business name that you intend to use instead of your full name.
  • Verify your account through a mail sent to your e-mail address. If you don’t verify, features will not be available to you and the account may be blocked after a specific time period.
  • After your account is created, Twitter will present you with options of following topics pertaining to your interests. Follow topics related to your industry. Next you can select people you want to follow. Again, select people who may be related to your industry or seem interested in your industry.
  • You can also import, invite or find your contacts from Gmail, Yahoo, Hotmail, AOL and LinkedIn on Twitter.
  • Now you will be redirected to your homepage, where you will be able to view the tweets of those you are following and can make your own tweets.

Updating Your Profile

  • Now you will need to update your profile, providing vital information about your business. You can do that by clicking on the drop-down option in the top right corner of the screen, right next to your username. Select the “Settings” options and then select “Profile” tab.
  • Now upload a logo of your company and provide a URL of your company’s website. You can also provide a location for your business.
  • Provide a little information about what your business is, how it can benefit customers and how it is different from competitors. When you have done that, save the information.

Customizing Your Homepage

You can change the background of your Twitter homepage according to your business profile. Click on the “Design” tab and select a background theme available or upload your own background image.

Arrange Email Alerts

You can receive mails from Twitter on your registered e-mail address. You can select the events for which you want mail alerts and activate the service.

What to Share?

Now that your account is created, you can start communicating. However, it is important that you decide to provide your followers with information they find useful. Your posts depend primarily on the type of account you want to maintain.

If you want to set up Twitter for business strictly, your tweet should be related to your professional updates. You can also decide to maintain a business/personal hybrid account, integrating both your professional and personal happenings and sharing them on the account.

The things you decide to share should either be informative or entertaining and people should find it interesting.  You may also post relevant articles and links. You should also keep your followers informed about any promotional activity related to your business, but be careful not to repeat the same message more than once.

Twitter is not the only site where your presence is required. You can use different networking sites to your advantage. A number of different software are available that can help you in managing your social media marketing activities.


Social networking sites can prove to be a major promotional tool for small businesses since they are inexpensive and manageable. Setting up Twitter for business is an easy process. Once you know how to set up a Twitter business account, you can communicate and get people to follow your latest promotional activities, show interest in your business and receive prompt and accurate feedback from them.

A Quick Response Code or QR code is a two-dimensional barcode which consists of alphanumeric data. Compared to a standard UPC barcode, a QR code has a large storage capacity and is relatively easy to read. A QR code can be linked to website URLs, phone numbers or vCards providing consumers with extra information relevant to your product. But enough with the techie mumbo-jumbo – how do I get a QR code for MY business? Read on.

For small business owners who cannot afford to spend a huge sum on marketing, QR code marketing can be beneficial. If business owners can provide customers an easy way to gain access to all the “extra” information related to a product or service, customers are happier and printing expenses are saved.

With the use of smartphones becoming widespread, QR code are more valuable – since most phones have some sort of QR scanner app. Consumers can access information about your products and your services whenever they view your QR code.

Obtaining a QR Code

Getting a QR code is a very easy process with relatively low cost. QR codes for small business offer a significant return-on-investment. Here is what you need to do to get a QR code:

  • Where is this taking me? – The foremost thing to consider is the end result of your QR code usage. You should first decide what information your consumer will access once they scan your code. Don’t link the barcodes to your website homepage only; select the most relevant page to be linked.
  • QR Code Generator – Next, you will need to find a QR code generator. There are a number of QR code generators in the market, often providing free basic services for QR code creation and some charged premium services for customer tracking. Select a code generator that offers customization options and can create a code unique to your business. Some of the best free QR code generators include, QR Stuff, Kaywa and Microsoft Tag.
  • Designing Differently – Your QR code can also incorporate your company logo or some other design in it. Design your code to make it distinctive and recognizable for your consumers. You can also create a color QR code rather than the standard black and white.
  • Check Your Code – Before you make your QR code public, you should test it. Your QR code should be “readable” through a few different readers. Google Goggles and QR Code Reader can be used to test your code. You should also check where the code is linked and ask a group of people if the information linked is effective and relevant.
  • Keep Tracking – Like any other marketing activity, the performance of your QR code needs to be tracked properly. You should analyze how many times and at which location your code is scanned and how many times those scan leads to responses from consumers. If you find a lack of response, just like any other marketing adjustment, you may need to revise your QR code.

How QR Codes Work

In standard advertising, your consumers are provided with company URL printed somewhere. They need to type the URL in a browser to reach your website. Most of the time, consumers are likely to forget the correct URL even if they are willing to seek information. QR codes point the mobile phone of your consumers right to their needed information, without having them remember or mistype URLs.

QR codes can lead consumers to your company website, your social media marketing pages, your contact information, videos of your business or your location map. It can also lead consumers to “Like” your Facebook page or follow your company on Twitter. If you link the code to an event, it can be automatically saved on the customer’s calendar.

New promotional information or dynamic information can be shared easily without having to spend on a lot of printing material. You can have your QR code to lead to different links according to consumers’ location or timing. For example, a restaurant can use QR codes to display different menus at different time of the day.

Where to Place Your QR Codes

You can have your QR code on your business card, your company brochures and your product packaging – these are the standard spots. Apart from that, you can be creative with your QR code. You can print them on your storefront, on stickers, T-shirts or any other promotional material you give out to your consumers.

If you are running a promotion, link your code to its details or to download free coupons. You can also print your QR code in newspaper and magazine ads. You should also make sure that the destination web pages are supported by smartphone apps.


QR code marketing is an exceptionally useful and essential tool for small business marketing in today’s smartphone-enabled world. It is easy to use, very low cost and can have a wide reach. It can give small businesses the same marketing reach as a large business, saving a lot of marketing expenditures.